Ecommerce Conversion Rates – 2016 Benchmarks

In ecommerce, the term “conversion rates” usually refers to the ratio between the number of visits to an online store and the number of purchases made in a given period of time. At the end of the day, ecommerce success comes down to your ability to turn passive shoppers into paying customers. Which is why conversion …

Increase Your Ecommerce Profitability with Subscriptions

Ecommerce merchants recently discovered the subscription business model and, since then, it has exploded in popularity among a diverse range of stores. From the razors of Dollar Shave Club to Japanese Candy, Dutch Waffles and even a guitar delivery service, creative entrepreneurs are applying this model with growing ingenuity. Not surprisingly, many of our customers at Compass are …

Compass Customer Success Story: Rip van Wafels

Rip van Wafels makes snack waffles and sells them both online and in stores all around the country. The two founders, Rip and Marco started selling waffles from their dorm room at University and, just five years later, grew to be a thriving business selling in Starbucks and Whole Foods. Like all entrepreneurs, Rip and …

The ROI of Conversion Rate Optimization for e-commerce

In e-commerce, an overall conversion rate of 1% is considered average. But that means 99% of the people who come through the door leave without purchasing anything. Based on Compass’ study of e-commerce stores totaling $61 Million in monthly revenue, 25% of the top performing stores reach a 2-3% conversion rate. This means that the average store …

Making sense of your marketing data with Compass

This is a post about Compass by Ramon Bez, a growth engineer at Tour Radar, a travel e-commerce company. 1. Why Benchmarking Is Important We all make decisions about the future every day. The challenge is that so many of our decisions about the future are made under conditions of great uncertainty. The more data …