A quick guide to Email Marketing for Ecommerce

Despite the recent technological advances in online shopping, email is still the best-converting channel in ecommerce, with an average conversion rate of 3.6%, way ahead of Google Adwords (1.75%) and Facebook Ads (1.42%). According to a recent survey organized by DMA UK and Email Hub, Email marketing has an ROI of 3800%. This means that for …

Ecommerce Bounce Rates – 2016 Benchmarks

This is the second article in our Benchmark series, this time featuring Bounce Rates. Our first article was about Conversion Rate Benchmarks. Should you pay attention to Bounce Rates as a metric or is it not so important? The answer is: it depends. If everything is working well for you and your store is experiencing …

Ecommerce Conversion Rates – 2016 Benchmarks

In ecommerce, the term “Conversion Rate” usually refers to the ratio between the number of visits to an online store and the number of purchases made in a given period of time. At the end of the day, ecommerce success comes down to your ability to turn passive shoppers into paying customers. Which is why conversion …