How to Capitalize on Black Friday Week According to Data

At Compass we analyzed our dataset of over $16bi in transactions across thousands of ecommerce stores to verify how online stores perform during Black Friday / Cyber Monday week. It turns out that the best Black Friday performers made, in 2015, more than 19% of their annual revenue around Black Friday. They earned in those …

A quick guide to Email Marketing for Ecommerce

Despite the recent technological advances in online shopping, email is still the best-converting channel in ecommerce, with an average conversion rate of 3.6%, way ahead of Google Adwords (1.75%) and Facebook Ads (1.42%). According to a recent survey organized by DMA UK and Email Hub, Email marketing has an ROI of 3800%. This means that for …

Ecommerce Bounce Rates – 2016 Benchmarks

This is the second article in our Benchmark series, this time featuring Bounce Rates. Our first article was about Conversion Rate Benchmarks. Should you pay attention to Bounce Rates as a metric or is it not so important? The answer is: it depends. If everything is working well for you and your store is experiencing …