Ecommerce Bounce Rates – 2016 Benchmarks

This is the second article in our Benchmark series, this time featuring Bounce Rates. Our first article was about Conversion Rate Benchmarks. Should you pay attention to Bounce Rates as a metric or is it not so important? The answer is: it depends. If everything is working well for you and your store is experiencing …

Ecommerce Conversion Rates – 2016 Benchmarks

In ecommerce, the term “conversion rates” usually refers to the ratio between the number of visits to an online store and the number of purchases made in a given period of time. At the end of the day, ecommerce success comes down to your ability to turn passive shoppers into paying customers. Which is why conversion …

Increase Your Ecommerce Profitability with Subscriptions

Ecommerce merchants recently discovered the subscription business model and, since then, it has exploded in popularity among a diverse range of stores. From the razors of Dollar Shave Club to Japanese Candy, Dutch Waffles and even a guitar delivery service, creative entrepreneurs are applying this model with growing ingenuity. Not surprisingly, many of our customers at Compass are …