Ecommerce Conversion Rate Benchmark

Despite popular opinion, traffic is not the most important metric in ecommerce. Seeing your traffic spike might feel great, but unless those visitors turn into shoppers, you’re not growing your store. To grow your store effectively you need to focus on driving revenue and profit; and one metric that strongly correlates with both is Conversion …

A Simple, Effective, Ecommerce Paid Funnel

This guest post was written by Pete Boyle, a conversion optimisation specialist and content manager for Recart, one of the top paid apps on Shopify that’s already helped its users recapture over $46,000,000 in lost revenue. You’ve read case studies explaining their incredible marketing prowess, blog posts detailing their unbelievable revenue gains, and social updates …

A Beginner’s Guide to Cart Abandonment: Why It Happens & How to Fix It

We researched Checkout Abandonment rates in the past and found that, on average, 25% of customers leave before finishing payment. The stats brought in by our friends at Spently in the article below talk about the step before that, when customers add products to their carts but leave without buying anything.  Almost 70% of the people abandon a website after …

How to get Press for Your Ecommerce Store

There are a few important metrics that are benefitted from a strong PR strategy. For starters, referral traffic goes up if popular websites link to your store’s website. With that, organic traffic grows, since links from reputable sources improve your Google ranking. Finally, brand reputation (and a press section on your homepage showing all the media …