Turn Traffic into Profits by Focusing on one Important Metric

Steve Jobs returned to Apple in 1997 when the company was facing crippling financial losses. At the time, Apple had record-low stock prices and was referred to as “one of the biggest failure stories of Wall Street.” Apple went through a complete revolution under Jobs. They canceled 70% of their product lines, cut 3,000 jobs, …

Grow Sales With 3 Easy Ecommerce Marketing Automation Tactics

Ecommerce marketing automation, if done correctly, is a great tool to efficiently and effectively acquire and nurture customers. With the advancements of big data and machine learning, you can give customers a outstanding personalized experiences without having to hire a large marketing and sales team to do so. Businesses that use ecommerce marketing automation to nurture prospects experience an increase …

7 Easy Steps to Grow Ecommerce Sales from Instagram

If you feel like social networks, such as Instagram, are difficult marketing channels for ecommerce, you’re not alone. According to our research, social traffic has the worst Conversion Rate for online stores. In addition, organic social traffic is dwindling fast. According to Instagram itself, people miss 70% of what happens in their feeds. But as …