7 Easy Steps to Grow Ecommerce Sales from Instagram

If you feel like social networks, such as Instagram, are difficult marketing channels for ecommerce, you’re not alone. According to our research, social traffic has the worst Conversion Rate for online stores. In addition, organic social traffic is dwindling fast. According to Instagram itself, people miss 70% of what happens in their feeds. But as …

How to Hack Customer Loyalty and Drive Up Repurchase Rate

While some stores are like leaky buckets, acquiring customers that never come back, profitable online stores work on their Repurchase Rate, keeping existing customers happy and coming back for more. These top performers can have repurchase rates as high as 33%. This means that one in every three customers returns to the store to make …

UTM parameters: what they are and why you should care about them

UTM parameters are long web addresses that manually add information about where users are coming from. You add UTMs to the end of your advertising links and they help you track the success of your campaigns. They look like the URL below, used in a hypothetical Facebook advertising campaign for a Curly Hair Shampoo: https://www.beautystore.com/curly-hair-shampoo?utm_source=Facebook&utm_medium=cpc&utm_campaign=Curly+Hair+Shampoo+May+2017 Although …