UTM parameters: what they are and why you should care about them

UTM parameters are long web addresses that manually add information about where users are coming from. You add UTMs to the end of your advertising links and they help you track the success of your campaigns. They look like the URL below, used in a hypothetical Facebook advertising campaign for a Curly Hair Shampoo: https://www.beautystore.com/curly-hair-shampoo?utm_source=Facebook&utm_medium=cpc&utm_campaign=Curly+Hair+Shampoo+May+2017 Although …

4 Emails to Boost Your Business Revenue

At Compass we spend most of our time analyzing data. And time and time again our data shows that Email Marketing is the most effective marketing channel in ecommerce.  According to our studies, companies we call “top consistent emailers” (those who regularly use email to sell to their customers) get 14% of their traffic and 21% …