Ecommerce Conversion Rates – 2016 Benchmarks

In ecommerce, the term “conversion rates” usually refers to the ratio between the number of visits to an online store and the number of purchases made in a given period of time. For example, if your website received one thousand visits last month and made ten sales, your conversion rate would be 1%. If you’re …

Compass Ecommerce Benchmarks for 2016

The global e-commerce industry is growing at a rapid speed. In 2015 more than 10 Million E-Commerce stores made more than $1.8 Trillion in revenue. For 2016 we’re expecting the overall revenue of the sector to grow by 15%. Against many expectations, much of this growth is driven by niche online stores that are popping …

The ROI of Conversion Rate Optimization for e-commerce

In e-commerce, an overall conversion rate of 1% is considered average. But that means 99% of the people who come through the door leave without purchasing anything. Based on Compass’ study of e-commerce stores totaling $61 Million in monthly revenue, 25% of the top performing stores reach a 2-3% conversion rate. This means that the average store …