Ecommerce Conversion Rates – 2016 Benchmarks

In ecommerce, the term “conversion rates” usually refers to the ratio between the number of visits to an online store and the number of purchases made in a given period of time. For example, if your website received one thousand visits last month and made ten sales, your conversion rate would be 1%. If you’re …

Page Load Time: How optimize your site and increase revenue

Since 2010, page load time has been added as one of the ranking factors utilized by Google rankings. While some say it’s not a particularly strong ranking signal in itself, it’s a metric that has a massive knock-on effect on other important metrics, including sales and revenue. There are many different studies suggesting that page …

Increase Your Ecommerce Profitability with Subscriptions

Ecommerce merchants recently discovered the subscription business model and, since then, it has exploded in popularity among a diverse range of stores. From the razors of Dollar Shave Club to Japanese Candy, Dutch Waffles and even a guitar delivery service, creative entrepreneurs are applying this model with growing ingenuity. Not surprisingly, many of our customers at Compass are …

Compass Customer Success Story: Rip van Wafels

Rip van Wafels makes snack waffles and sells them both online and in stores all around the country. The two founders, Rip and Marco started selling waffles from their dorm room at University and, just five years later, grew to be a thriving business selling in Starbucks and Whole Foods. Like all entrepreneurs, Rip and …