Improving Retention Rates and Profitability in Ecommerce

Ecommerce Retention Rate is often overlooked, but it’s an important metric. Since customer acquisition is the most expensive thing an online business has to do, profits depend on how you can profit from each customer after you acquire them. So you need to do everything in your power to convince your clients to keep coming back after their first purchase.  If …

How to Capitalize on Black Friday Week According to Data

At Compass we analyzed our dataset of over $16bi in transactions across thousands of ecommerce stores to verify how online stores perform during Black Friday / Cyber Monday week. It turns out that the best Black Friday performers made, in 2015, more than 19% of their annual revenue around Black Friday. They earned in those …

A quick guide to Email Marketing for Ecommerce

Despite the recent technological advances in online shopping, email is still the best-converting channel in ecommerce, with an average conversion rate of 3.6%, way ahead of Google Adwords (1.75%) and Facebook Ads (1.42%). According to a recent survey organized by DMA UK and Email Hub, Email marketing has an ROI of 3800%. This means that for …